Songs of Siren Unveils The Siren Call

Songs of Siren Unveils The Siren Call: Where Mythic Power Meets Modern Luxury

Dutch-American designer Tinka Weener launched Songs of Siren in 2024, and the brand's already making waves with its second collection. The Siren Call reframes the siren mythology through a contemporary lens—less about danger, more about feminine authority.

The Runway Moment

On September 10, 2025, The Siren Call made its official runway debut at New York Fashion Week, taking over the W Hotel Times Square Living Room. The showcase solidified Songs of Siren's position as a luxury fashion house to watch, catching the attention of Paris Hilton, Jessica Simpson, and Natasha Bedingfield—early adopters whose endorsement signals the brand's arrival in the celebrity style sphere.

The Collection

The pieces blend avant-garde couture with Indian-inspired hand-beading techniques—a technical marriage that sets the brand apart in the luxury slow-fashion space. Each garment draws from natural elements and classical design principles, creating what Weener describes as "soft femininity with bold, confident energy."

The DNA remains consistent: high-quality beading, premium fabrics, and thoughtful design influences. This collection introduces new silhouettes and textures while maintaining the craftsmanship-first approach that defined the debut line.

The Vision

"It's about blending soft femininity with bold energy for designs that feel timeless yet contemporary," Weener explains. The brand's philosophy centers on slow fashion—rejecting mass production for meticulous, labor-intensive techniques that honor traditional craftsmanship.

Songs of Siren builds narrative depth with each collection, inviting wearers to embody confidence and self-possession through design.

The Campaign

Creative director Indiana Vos and photographer Dion Bal shot the campaign in Amsterdam, featuring models as commanding figures rising from a flower-covered island. The imagery positions these figures not as mythological threats but as self-assured presences whose appeal lies in strength rather than manipulation.

The campaign's aesthetic—still waters, floral abundance, commanding presence—reinforces the brand's message about feminine power expressed on its own terms.

Market Position

Songs of Siren enters a luxury market increasingly focused on brands with clear ethical positioning and artisanal credibility. The combination of couture construction, cultural technique integration, and narrative-driven storytelling positions it in the emerging luxury segment that prioritizes craft and substance over logo recognition.

For the modern luxury consumer looking for pieces that carry both technical sophistication and conceptual depth, The Siren Call offers exactly that: garments with substance.

The Siren Call collection is available exclusively at songsofsiren.com and select luxury retailers.