Swarovski Holiday 2024 x Ariana Grande

Swarovski's Holiday 2024 campaign features Ariana Grande in a crystal-filled celebration that combines luxury jewelry with contemporary style.

Luxury jewelry brand Swarovski is bringing unprecedented glamour and sophistication to the festive season, with global ambassador Ariana Grande at the helm of its Holiday 2024 campaign.

Photographed by Mert Alas & Marcus Piggott and directed by Christian Breslauer, the campaign transforms a luxurious nightclub setting into a dazzling showcase for Swarovski’s artistic vision. Global Creative director Giovanna Engelbert orchestrated an environment in which guests adorned in crystal represent different decades of style, creating an atmosphere of timeless celebration.