TAG Heuer introduces the Formula 1 Automatic Chronograph x Gulf

Racing in Blue and Orange

Swiss luxury watchmaker TAG Heuer introduces the Formula 1 Automatic Chronograph x Gulf, the fourth edition of its collaboration with Gulf Oil. This timepiece translates the visual force and mechanical demands of endurance racing into a chronograph that holds presence both in motion and at rest, shaped by Gulf’s iconic blue and orange codes.

Where color became a signature, Gulf’s livery was designed to stand out under pressure — visible through distance, heat, and speed. Over time, those hues became inseparable from machines that defined a generation, carving their presence into circuits such as Le Mans. When Steve McQueen brought them into focus in Le Mans, the Gulf stripes became part of how racing was remembered and imagined.

TAG Heuer, already embedded in motorsport timing, found natural synergy with Gulf. Both names are linked by clarity under intensity, where every element must perform without hesitation. In 2026, the partnership continues with a watch that asserts itself as both instrument and icon.

The dial is structured with clarity and depth: a blue running track encircles the black opalin surface, while Gulf’s stripes cut across with unapologetic boldness. Skeletonized hands enhance legibility, indexes mirror racing geometry, and the tachymeter bezel features forged carbon — each irregular surface giving the piece its own identity. The 44 mm sandblasted Grade 2 titanium case balances strength and lightness, while pushers in black DLC and an orange‑lacquered crown emphasize mechanical precision. Turning the watch reveals a caseback engraved with the Gulf logo, anchoring the collaboration in racing heritage.

The bracelet, also in sandblasted titanium, integrates seamlessly with the case, while dedicated packaging in Gulf’s signature palette completes the experience. Limited to 1,000 pieces, the Formula 1 Automatic Chronograph x Gulf asserts a clear and exclusive presence within TAG Heuer’s racing‑driven collection.

Some pieces speak quietly. This one does not.