The Art of Genius : Moncler 2023
Moncler is the reason why the world is wearing puffer jackets and that won’t change for a while. We have spoken about the creativity behind this brand many times in the past. If you are in eventing, content creation, any creative field, even as a florist, it is well worth your time to visit the Moncler website, below, and watch the videos shared here. (The last video is the whole event on live stream, need to push curser forward for it to begin but it gives you a good idea how the event unfolded.)
Moncler Genius also made its entry into the world of AI campaigns. Maison Meta and Creative Agency WeSayHi collaborated to create this AI campaign, which highlights Moncler’s latest collaborations with various fashion designers and brands, including Adidas Original, Pharrell, Palm Angels, Alicia Keys, Frgmt, Salehe Bembury, and Roc Nation by Jay-Z.
Strangely this campaign looks a lot like a photographer’s work we posted in February- weeks before this campaign was launched! dossiermag.net/home/2z4lzbuzwu3pnnzsnhqx5g12191cgc
This campaign was under wraps till ten days ago. So it is interesting how creative minds are working at the moment.
