The CC League by CHANEL Beauty
True to Gabrielle Chanel’s Values: The CC League by CHANEL Beauty
Gabrielle Chanel believed that sport was essential to well‑being, creativity, and freedom. She saw it not only as leisure but as a source of inspiration, vitality, and strength. Today, CHANEL Beauty carries that vision forward with the launch of the CC League, a groundbreaking programme designed to support high‑level female athletes and redefine beauty as a force for transformation, confidence, and empowerment.
The CC League is a two‑year initiative that invites seven champions from across the globe to explore their femininity beyond performance. It is a made‑to‑measure programme offering exclusive workshops, individual and group coaching, and mentorship, creating a safe space where athletes can deconstruct taboos, invent new rules, and affirm their individuality. For CHANEL, beauty is not ritual alone—it is a collective adventure, a legacy passed from woman to woman, and a horizon of empowerment where excellence and authenticity shine.
At the heart of the programme is Renee Montgomery, former WNBA star and co‑owner of the Atlanta Dream, who embodies determination, energy, and passion. As mentor, she guides the athletes with contagious positivity, encouraging them to embrace their own definitions of beauty. “Our destiny is in our hands,” she affirms, reminding each protégé that every moment carries momentum.
Renee Montgomery
The athletes themselves form a remarkable collective, each bringing a unique story and perspective. Gaby Agundez, a Mexican diving champion, radiates resilience and optimism, seeing her graceful dives as expressions of inner beauty. Marie‑Julie Bonnin, French pole vaulter and world indoor champion, views beauty as armour, a ritual that gives her confidence to vault higher. Cindy Cheung Sum‑Yuet, representing Hong Kong in international swimming, defines beauty as inner well‑being, a glow that comes from self‑confidence. Heidi Gaugain, para‑cycling champion, transforms strength into grace, proving that resilience and humility can coexist with extraordinary achievement. Gilli Kim, South Korean speed skater, balances fame with humility, using beauty as a way to reflect on her identity beyond sport. Jain Kim, climbing legend and mother, embodies elegance and resilience, showing that transformation through life’s ascents and descents is itself a source of strength. And Janelle Leung, Hong Kong fencer, blends athletic excellence with intellectual radiance, defining beauty as endurance, perseverance, and the strength to bounce back.
Together, these women form the CC League—a collective that celebrates diversity, strength, and fulfilment. Their journeys embody CHANEL’s ambition to create a meaningful commitment to women, showcasing excellence and audacity while transmitting values that inspire future generations. As one athlete reflected: “Putting on make‑up, taking care of my skin and looking after my hair helps me have more self‑confidence on the track. It’s almost like a coat of armour to be ready to vault higher.”
The CC League is more than a programme; it is a new horizon for beauty. It promotes excellence, audacity, and transmission, offering athletes the tools to explore and affirm their identities while inviting women everywhere to see beauty as a transformational force. In this way, CHANEL reaffirms Gabrielle Chanel’s legacy: that true beauty lies in freedom, authenticity, and the courage to be yourself.
