THE DEFINITION OF RED - Chanel 2023

RED. The ultimate symbol of beauty, inextricably linked to Chanel’s history and to its language of style. Red exemplifies the CHANEL’s passion for colour. Worn proudly or slipped on like a discreet punctuation mark, it speaks volumes about the power and freedom— of movement and of thought—that Gabrielle Chanel wanted to give women when she created her first lipstick in 1924.

In 2023, CHANEL is making ROUGE ALLURE VELVET the gold standard for lipstick: 20 hues lay the foundation for a new, essential shade range, designed to showcase every personality and complement every skin tone.

Plunging even deeper into the world of red, CHANEL has also made this hue the focus of its SPRING-SUMMER 2023 MAKEUP COLLECTION, which reveals all the most mysterious and powerful aspects of colour. It has created various tones and used them to compose harmonies, in turn subtle and intense, natural and bold.

The palettes’ red shades—which can be applied just on the cheeks, like a blush or highlighter; on the eyes, like an eyeshadow or eyeliner, to add warmth or create definition; all the way out to the temples as a halo of color; and anywhere else you desire—are perfectly suited for mixing and matching, and lend themselves to even more hues when blended. Sienna red and warm rosewood, peach and rose gold highlighter, rosy beige and “tomette” tile red: luminous, sheer, and vibrant all at once, these red shades, hovering “between two emotions,” can be both strong and subtle, allowing for striking as well as more subdued makeup looks.

Buildable, blendable, and easy to use, the palettes can also be paired with BAUME ESSENTIEL Rouge Frais, which accentuates the cheeks with a fresh and radiant healthy glow. To intensify the eyes, CHANEL has added LE LINER DE CHANEL in Rouge Noir and STYLO YEUX WATERPROOF in Or Rose.

CHANEL has created a Rouge Grenat shade of the new NOIR ALLURE mascara, designed to coat the lashes, as the finishing touch on a bold red smokey eye, or be applied only to the tips and paired with a touch of black for an iconic two-tone look.

Now at all Chanel stores at chanel.com/#storelocator