The Future Of Fashion Editorials
What will fashion editorials look like in the near future? For the next few months, we certainly will not be seeing exotic location shoots. Just a few days ago, big teams of stylists could be gathered and models could be flown in. Is it the end of fashion photography as we know it? Are we going to be bombarded with digitally created imagery with AI models? Or is it an opportunity for real talent to shine? Shaking off the Instagramers and getting back to good, solid photographers to show us something unique? The inundation of images in the past few years has watered down fashion editorials. Fashion shows with rows of Insta celebs in the seats are on hold and virtual shows are being planned. While this could be dreary, I think there is an opportunity for videographers, photographers and creative directors to wow us - and take a break from endless shows models heading down a catwalk with blank faces. Things will change. My hope for the industry is that creativity takes over and blasts some much needed beauty into our lives. In times like these, incredible images will give us reprieve of the view from our sofa. Let’s wish for a new era of ego free creatives, everybody grateful to be on a shoot, a reality check of how blessed we are to be in our industry and a stop to gossip and backstabbing on set. And with AI models already getting fashion campaigns, the model industry is also going to evolve. No more Naomi throwing phones, things will change.
While we are waiting to see what transpires, I have collected a few of the recent PLD - pre lock down - shoots currently in magazines.
Wishing you safety and blessings.
Blue Is The Color: editorial with Mayowa Nicholas (Model), Txema Yeste (Photographer), Joanna Hillman (Wardrobe Stylist), Tyron Machhausen (Makeup Artist), Joey George (Hair Stylist) for Harper’s Bazaar U.S. March 2020.
A Train To Catch: editorial with Binx Walton (Model), Angelo Pennetta (Photographer), Julia Sarr-Jamois (Wardrobe Stylist), Lauren Parsons (Makeup Artist), Jawara (Hair Stylist) for Vogue UK April 2020.
Sunshine: editorial with Sophie Koella (Model), Giampaolo Sgura (Photographer), Christiane Arp (Wardrobe Stylist), Hélène Vasnier (Makeup Artist), Shingo Shibata (Hair Stylist) for Vogue Germany April 2020.
Run For The Roses: editorial with Karlie Kloss (Model), Daniel Jackson (Photographer), Tabitha Simmons (Wardrobe Stylist), Gucci Westman (Makeup Artist), Esther Langham (Hair Stylist) for Vogue U.S. April 2020.
The Constant Gardener: editorial with Pan Haowen (Model), Estelle Hanania (Photographer), Mattias Karlsson (Wardrobe Stylist), Sebastien Richard (Makeup Artist), Christine Corbet (Hair Stylist) for Vogue China March 2020.
Heading North: editorial with Ansley Gulielmi (Model), Alvaro Beamud Cortes (Photographer), Aline De Beauclaire (Wardrobe Stylist), Luciano Chiarello (Makeup Artist), Franco Argento (Hair Stylist) for Vogue Spain February 2020.
Life is Beautiful: editorial with Naomi Campbell (Model), Zoey Grossman (Photographer), Anya Ziourova (Wardrobe Stylist), Romy Soleimani (Makeup Artist), Helen Reavey (Hair Stylist) for Vogue Hong Kong February 2020.
All About My Mother: editorial with Mariacarla Boscono, Marialucas Dalla Patti (Models), Venetia Scott (Photographer), Miranda Joyce (Makeup Artist), Sebastien Richard (Hair Stylist) for Vogue UK February 2020.
Anger Management: editorial with Sara Blomqvist (Model), Julien Martinez Leclerc (Photographer), Elodie David Touboul (Wardrobe Stylist), Christelle Cocquet (Makeup Artist), Cim Mahony (Hair Stylist) for Vogue Italia December 2019.
