Versace Fall-Winter 2026: Obsessed, Chapter II

Versace’s fall-winter 2026 campaign, Obsessed, Chapter II, looks backward to move forward. The house turns to its own archive, handing its visual codes to a new generation, and in doing so, reasserts the Medusa’s enduring power.

Photographed by Steven Meisel, the campaign is staged inside a set built from vintage magazines, art books, and emblems pulled straight from Versace’s history. Five faces — Alaina Rae, Bai, Elodie Guipaud, Saar Mansvelt Beck, and Wiley Rhoads — pose within this archive-as-stage, their presence a dialogue between past and present.

The glossy images recall Versace’s tradition of cinematic campaigns, yet the mise-en-scène is layered with nostalgia: Medusa motifs, torn pages, and art references that once defined the brand’s visual language. Meisel’s lens transforms these fragments into a contemporary tableau, where heritage is not static but recharged through new faces and new energy.

This chapter of Versace Obsessed is less about reinvention than about continuity. It acknowledges the archive as a living resource, one that can be reassembled and reinterpreted to speak to today’s audience. The campaign’s charge lies in its ability to make history feel immediate — a reminder that Versace’s obsession has always been with the image itself, and the power it holds.

“Versace digs into its own archive and hands it to a new generation.”