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Bravur and Wingårdh launch limited edition watch
The Bravur x Wingårdh Limited Edition is a collaboration between Swedish watch brand Bravur and famous Swedish architect Gert Wingårdh and his son Rasmus Wingårdh, award winning designer. Wingårdh have interpreted Bravur’s Scandinavia model and the result is a watch inspired by the Swedish west coast and the Scandinavian light. The watch comes in a Light and Dark version, limited to only 50 pieces.
Bravur’s “Scandinavia” model was created as a tribute to its founders’ heritage and the Scandinavian design style and is one of the brand’s most popular models. With this collaboration, the homage to Scandinavian design is taken to the next level when it is interpreted by well-renowned Scandinavian designers, starting with Gert and Rasmus Wingårdh.
“We wanted to do a new take on the Scandinavia model, and let celebrated Scandinavian designers interpret what Scandinavian design is to them. Gert and Rasmus Wingårdh are both associated with characteristic design within their field and we admire how they are not afraid to challenge the conventional and take design to a new level. We were really eager to see how their design process would be translated to watch design, for example how architecture and design of really large objects would be applied to watch design”, said Bravur co-founder Johan Sahlin.
The Bravur x Wingårdh Limited Edition watch is characterized by a geometric fish scale pattern on the dial, backside and leather strap, inspired by the west coast with its fishing and seafood culture. The watch is available in two version, one sparkling white with heat blued hands, and one dark blue with brushed, luminous steel hands. The light and the dark appearances are reflecting the changing presence of light in the Scandinavian seasons.
“As an architect you always have to take light into consideration, and I wanted light to play an important part in our watch design as well. I got inspiration from my love for the west coast and the organic, yet perfect geometric, fish scale pattern is a beautiful visual detail that also reflects light in an attractive way. The pattern, with its unique play with light, creates a compelling and unique watch. I like playful and bold designs with a purpose when it comes to buildings, but also when designing watches”, said Gert Wingårdh.
The Wingårdh Limited Edition watch has a new sleek and elegant case that has a smaller diameter, 37 mm instead of 39 mm as the other Scandinavia models, making it work well for both men and women. The Swiss movement was specifically chosen for its mere 3.6- millimeter vertical dimension, helping to keep the watch thin.
“When working with minimalistic designs all details must be extremely well-thought through, and that is what I love about Scandinavian design and why designing our own version of the Scandinavia model was an opportunity we couldn’t say no to. This watch is the perfect accessory for style conscientious consumers that appreciate Scandinavian design, both men and women. The pattern on the dial makes the watch stand out while still being timeless”, said Rasmus Wingårdh.
The watch is a limited edition with only 50 pieces made of each version. Each watch is individually numbered by a small peripheral dot in the minute track.
The watches are hand built and tested in Båstad, Sweden, featuring a Swiss made automatic movement, caliber SW300-1.
Bravur x Wingårdh Limited Edition will be available to order at bravurwatches.com from November 23, with a price of $1,300.00.
For more information, please contact Magnus Äppelryd, co-founder Bravur: magnus@bravurwatches.com
About Bravur
Bravur is an independent watch brand offering automatic watches hand built in Sweden using Swiss movement. The brand was founded in 2011 by longtime friends Magnus Äppelryd and Johan Sahlin, with the ambition to create well-designed and unique watches for urban consumers that can’t identify with the macho jet set lifestyle that many traditional watch brands stand for. Today Bravur is an international brand offering a wide range of watches. All watches are unisex and hand built on order in small quantities, using the finest materials.
About Gert Wingårdh
Gert Wingårdh is one of Sweden’s most well-renowned and celebrated architects with over 40 years of experience. His work has been acknowledged both nationally and internationally, and he has designed buildings all over the world. His work ranges from prestigious projects such as the Swedish embassy in Berlin and Washington to private homes. Gert’s is associated with playful and bold designs and has earned 5 Kasper Salin prizes, the highest award in Sweden for excellence in architecture. He is the owner of Wingårdhs architect agency around 200 employees.
About Rasmus Wingårdh
Rasmus Wingårdh is a Swedish fashion designer and creative known for his minimalistic and timeless design. Today he is a freelance designer that has worked with some of Sweden’s most well-known brands, and his work ranges from clothes and accessories, to furniture and prints. He has a background as head of design at Swedish fashion brand Filippa K and has been named Swedish designer of the year.
