Win with Helly Hansen
Bet you didn’t know that Helly Hansen has been producing outerwear since 1877?
It all started when sea captain Helly Juell Hansen found a better way to stay protected from the harsh Norwegian elements. Soon after, Captain Hansen and his wife Margrethe launched a business producing waterproof oilskin jackets, trousers, sou’westers and tarpaulins made from coarse linen soaked in linseed oil – and the legend was born!
Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. As the #1 apparel brand for Ski Professionals, you’ll find HH at more than 200 ski resorts and guiding operations around the world, and worn by more than 55,000 ski professionals. Their sailing gear is worn by world-class sailors across all five oceans, and they partner with and participate in some of the sport’s most iconic regattas and sailing associations. As a leading Scandinavian workwear brand, you’ll see them at work-sites where performance, protection and safety matter most. They continue to support Captain Hansen’s legacy through a long list of first-to-market innovations developed through insights from those working and recreating in the world’s harshest environments.
Look at the list of multi-award winning design inventions this company has brought to sport and outdoor activities below. You will not want to buy another brand for your activities ever again.
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The impressive history of the HH:
1949 - HELOX - THE NEXT EVOLUTION IN WATERPROOF
Helox waterproof fabric featured a thin sheet of translucent PVC plastic that was sewn into coats to make them waterproof.
1961 - FIBREPILE - THE TECHNICAL MIDLAYER IS INVENTED
Helly Hansen partnered with Norwegian Fiber Pile Inc. and developed the original Fiberpile – the first fleece.
1970 - LIFA® – THE BIRTH OF TECHNICAL BASELAYER
HH’s LIFA® revolutionized the industry with the introduction of the first technical baselayers. LIFA moves moisture away from the body allowing users to stay warm and comfortable. It has been used by professionals on every ocean, many of the world’s tallest peaks and was included in Outside Magazine’s list of The Most Influential Gear of All Time in 2012.
1984 - HELLY TECH® - THE WATERPROOF AND BREATHABLE SOLUTION
Helly Tech® waterproof and breathable fabric was launched in the 1980’s, winning awards and setting the new standard for performance and protection. It also provided the final layer for the 1986 introduction of the Helly Hansen 3-Layer System™, an industry-first program educating people on how to dress for the outdoors.
1990 - PROWOOL - THE PERFECT BLEND OF LIFA AND MERINO
The Prowool (renamed HH®Warm™ and then Lifa Merino) baselayer for cold weather conditions was launched in the late 90’s, combining Lifa® Stay-Dry Technology™ with Merino wool for both moisture transport and added warmth. Designed for professionals facing the coldest conditions it quickly became the go-to piece for performance, warmth and comfort in extreme environments.
2004 - FOOTWEAR - EXPANDING INTO PROFESSIONAL GRADE FOOTWEAR
In response to demands from professionals around the world, footwear was added to the product line. One of their first efforts was an award winning sailing boot. Today, Helly Hansen’s broad range of shoes and boots are worn by professionals and enthusiasts on mountains, oceans, streets and workplaces around the world.
2008 - ODIN - AN AWARD WINNING, 3-LAYER APPROACH FOR MOUNTAINEERS
Launched summer 2008, the Odin collection is the materialization of their 3-Layer System™. Made for serious mountaineers and athletes, it’s a complete, technically evolved checklist for all high-altitude environments and conditions. The Odin collection won the Red Dot Design Award that same year.
2012 - H² FLOW™ - A BETTER SOLUTION FOR TEMPERATURE REGULATION
Helly Hansen introduced the new H2 Flow™ Technology in 2012 with the H2 Flow™ Jacket, which won an Award for Design Excellence from the Norwegian Design Council. The patented H2 Flow™ Jacket features an airflow venting system and a protective barrier. It allows adventurers to efficiently regulate their body temperature.
2015 -MAGNI - SETTING A NEW STANDARD FOR PERFORMANCE AT WORK
Inspired by the son of Thor in Norse Mythology, the Magni line was introduced and immediately set a new standard for protection, durability, and performance in the workplace.
2016 -ELEVATION JACKET - THE ULTIMATE FREERIDE JACKET
The Elevation Jacket is the most award winning jacket ever! It is a durable shell designed, developed and tested with professional freeride skiers. It combines a new Helly Tech® Professional fabric with an unparalleled level of breathability and protection, and their innovative H2Flow™ temperature regulating system which dramatically improves comfort.
The winner is Adele Lombaard
