Cartier Watch Making Encounters
Cartier has launched an immersive website for clients to engage with their watches without having to set foot outside their home. cartierwatchmakingencounters.com is a beautiful experience, it reflects this year’s editions that celebrates the culture of design, inspired by the Maison’s constant quest for the perfect form based on the purity of the line, the accuracy of the shape, the precision of proportions and the precious details.
Visitors can delve deep into the history of each design, the unprecedented innovation of the watch maker and enjoy elements that was previously only shown to a select few at watch fairs.
“More than ever, the current context calls for digital experiences allowing us to tell the story of our new watchmaking creations to all our audiences - clients, retailers, journalists and members of the general public. At a time when preserving our interactions with them is extremely important to us, Cartier Watchmaking Encounters also enables us to go beyond our new collections and further share how rich and diverse our watchmaking ecosystem is, by regrouping all facets of Cartier’s watchmaking style and spirit. We very much look forward to embarking our visitors on this comprehensive journey,” says Arnaud Carrez, Marketing and Communication Director at Cartier International.