BVLGARI MAN TERRAE ESSENCE
The fertile Tuscan soil, with its iconic richness that symbolizes genuine pleasures, is the inspiration behind the new signature of the Bvlgari Man Collection. Nature’s life force courses through the terrain, expressed in its rolling hills and cypress trees, flowers and land. It is a vitality that is ingrained in the region’s emblematic colors and scents.
Warm, rich and instinctive, the new fragrance embodies the life-giving power of Earth in a woody vetiver scent shaped in a genuine ritual reminiscent of cultivated land.
Terrae, a Latin word meaning “of the earth” is the bedrock of every man’s truest identity. Our bond to the fertile land is intimate and instinctive, an unbreakable line from ancient times to the present. We can touch it, smell it, cultivate the soil so that it yields the raw materials and treasures that sustain us. It is the ultimate source of beauty, creativity and warmth, constantly rejuvenating itself through time.
Upon opening, the fragrance calls to mind a sun-kissed Italian landscape with citrus groves and golden views. As the heart notes emerge, it reveals an unprecedented combination of two vetivers that shape the raw intensity of the scent.
The first vetiver root is from Java, a powerful accent with smoky facets. The other is from Haïti, and expresses the very essence of a sunny autumn forest with contrasting notes: earthy and velvety, rough and soft.
Harvesting vetiver requires genuine expertise and know-how. It is a plant with very strong roots that help stabilize the soil and prevent erosion and flooding in tropical climates. Farmers in Haiti and Java have understood this and set up a recovery system: 12 months after being planted, vetiver roots are extracted from the soil during the dry season by farmers, who carefully cut and wash them. The unused cut part is then replanted for the next harvest: a perfect example of how we protect the earth and the riches it offers us.
Finally, the fragrance discloses an exclusive-to-Bvlgari Terrae Accord, unprecedented in its construction. Composed of Woodleather®, Geonol, and Carrot Essence, the accord is crafted through three extraordinary nuances, shaping its uniqueness. Woodleather® gives to the scent intense depth and raw animality. We then anchor its roots in the ground with Geonol, an earthy molecule with moss and patchouli notes. Ultimately, in homage to the terroir, the Terrae accord also contains carrot essence with both fruity and iridescent accents that are suggestive of roots and working the land, which finally brings roundness to the base notes.
Warm and masculine, Bvlgari Man Terrae Essence captures the fertility of earth and generosity of nature.
Top notes: Zesty Cirtus. Heart notes: Woody, smoky, floral, vetiver essence. Base notes: Leathery, earthy,terrase accord and styrax essence.
