Burberry Winter 2026

Burberry’s Winter 2026 campaign puts London front and centre, with FKA twigs commanding every frame. Leading a female cast, she embodies the brand’s new chapter with a performance that is both cinematic and intimate.

London as Stage

Shot by Glen Luchford across the Thames and through some of the capital’s most recognisable views, the imagery extends the narrative of Burberry’s Winter runway show at Old Billingsgate Market. That set, inspired by Tower Bridge, now finds its echo in the campaign’s city lights, water, and night sky — elements woven directly into the styling.

Edge and Elegance

FKA twigs brings sharpness to the collection in a glossy black look built on sculpted ruffles, a cinched waist, and textures that catch the light with precision. The styling captures Burberry’s duality: heritage codes reframed through modern edge, London’s grit softened by its glamour.

A Continuation of Story

The campaign is less about spectacle than about continuity — a seamless transition from runway to cityscape, from performance to lived moment. By situating the collection against London’s iconic backdrop, Burberry reasserts its identity as a brand inseparable from the capital’s rhythm and architecture.