Fendi My Peekaboo Fall/Winter 2026

Fendi’s My Peekaboo campaign turns backstage downtime into its own fashion moment. The images star Monica Bellucci, Valeria Golino, Tang Yan, and Yara Shahidi in a story about the blurred line between performance and real life.

Photographer Laura Sciacovelli shot the campaign at Rome’s historic Studio De Paolis, drawing on the private rituals that fill the space between scenes. Scripts are studied, minds wander, and for a moment each woman steps outside her role. The film‑set backdrop nods to Fendi’s long‑running ties to Italian cinema, where the maison has often found its most evocative stage.

The campaign’s mood is intimate yet cinematic, capturing the quiet gestures that precede performance — a glance at a script, a pause in thought, a moment of stillness before the next scene. These fragments of downtime become fashion’s own narrative, with the Peekaboo bag as constant companion, a symbol of both privacy and presence.

By situating the story within the liminal space of backstage, Fendi reframes the Peekaboo not only as an accessory but as a witness to life’s transitions. It is there in rehearsal, in reflection, in the pause between takes — a reminder that fashion is not only about spectacle but about the private rituals that shape identity.

The Fall/Winter 2026 campaign thus becomes a meditation on duality: performance and reality, cinema and intimacy, heritage and modernity. In the hands of Bellucci, Golino, Tang Yan, and Shahidi, the Peekaboo is more than a bag. It is a vessel for stories, a keeper of secrets, and a marker of style that transcends the stage.