Cartier's Bold Statement in Landman with Demi Moore

Cartier's Bold Statement in Paramount+'s Landman

Cartier has secured a prominent placement in the second season of Paramount+'s hit series Landman, with the luxury maison's iconic Panthère collection gracing the screen on Demi Moore's character, Cami Norris. The strategic partnership brings Cartier's most recognizable designs into the world of West Texas oil wealth.

Moore's character wears the Reflection de Cartier watch in 18k yellow gold with quartz movement (CRWGMC0004), a timepiece that balances classic elegance with contemporary flair. The watch's clean lines and substantial gold construction make it a natural fit for a character navigating the high-stakes world of oil fortune.

The real showpiece, however, is the Panthère de Cartier torque necklace (CRN7424433). Crafted in 18k yellow gold with lacquer detailing, onyx, and tsavorite garnets, the necklace embodies the fierce elegance the Panthère line has represented since its creation. The panther motif—long associated with power, independence, and sophistication—resonates perfectly with the series' themes of ambition and wealth in the oil industry.

Complementing the necklace are the Panthère de Cartier earrings (CRB8044700), executed in the same materials: 18k yellow gold, lacquer, onyx, and tsavorite garnets. The matching set creates a cohesive visual statement that commands attention on screen.

The placement isn't just about visibility—it's about alignment. Landman's narrative of fortune-seeking and power dynamics in modern Texas oil country provides the perfect backdrop for Cartier's bold, unapologetic designs. The Panthère collection, with its roots in strength and luxury, mirrors the character's position in this world of wealth and influence.

For Cartier, this partnership continues the brand's legacy of strategic screen placements, ensuring their iconic designs reach audiences in contextually relevant, aspirational settings.