Coach Holiday 2025: Charles Melton & Elle Fanning Lead a Quiet Luxury Journey

In Coach's 2025 Holiday campaign, Charles Melton and Elle Fanning turn winter travel into a portrait of quiet luxury—a journey where confidence, craftsmanship, and connection take center stage.

There's a particular kind of elegance that emerges when luxury stops announcing itself. Coach's Holiday 2025 campaign understands this instinctively, casting Charles Melton and Elle Fanning as travelers moving through a winter landscape with the kind of ease that only comes from genuinely excellent design. This isn't about logos or flash—it's about the weight of a leather strap in your hand, the way a coat falls across shoulders, the quiet assurance of carrying something built to last. Melton and Fanning don't perform luxury; they inhabit it, which is precisely the point.

What makes this campaign resonate is its focus on the things themselves. The bags, outerwear, and accessories aren't just props—they're co-stars. Coach has always excelled at leather goods that improve with age, and this collection doubles down on that philosophy: rich textures, functional silhouettes, and details that reward closer inspection. Winter travel—airports, train stations, snow-dusted streets—is the perfect stage for pieces that need to perform. A bag that looks elegant but can actually carry what you need. A coat that works in transit and at dinner. This is luxury that earns its place in your life, not just your closet.

The cast reflects this same principle. Kōki, Soyeon, Griff, and Ravyn Lenae are not included because of their fame. They are included because they feel authentic. Each of them carries a different kind of quiet strength. One is a musician who writes songs in hotel rooms. Another is a dancer who finds stillness before stepping onstage. None of them are performing. They are preparing.

This is not a campaign built on grand declarations. It is built on recognition. It recognizes that the holidays are not always about parties and presents. Sometimes, they’re about choosing to leave the familiar behind. Taking a train to a place you’ve never been, for example. It’s about carrying something with you that reminds you who you are when the noise fades.

Coach Holiday 2025 collection available now at select retailers and coach.com.