Rosalía Brings Heat to Calvin Klein's Holiday Campaign

Calvin Klein tapped Rosalía for their Holiday 2025 campaign, and the results are predictably fire. Photographer Carlijn Jacobs captured the Spanish artist in two standout looks that lean into contemporary, understated sexiness.

The first look takes Calvin Klein's Icon Cotton Modal underwear and turns it into a complete outfit, layered over sheer tights. It's a direct play on the underwear-as-outerwear trend that's been everywhere lately—runways, street style, you name it. The styling choice makes sense for a brand that's built its reputation on elevating basics into statement pieces.

The campaign continues Calvin Klein's pattern of collaborating with musicians and cultural figures who carry genuine star power. Rosalía, fresh off her experimental Motomami era and subsequent releases, brings that same boldness to the shoot. The partnership feels intentional—matching the brand's minimalist aesthetic with an artist who knows how to command attention without trying too hard.

The Holiday 2025 timing positions these pieces as gift-worthy essentials, though let's be honest, the real selling point is the attitude. Calvin Klein isn't just selling underwear here; they're selling a mood, and Rosalía delivers it convincingly.