Denim Doesn’t Play by the Rules: CHANEL Reimagines an Icon

Denim has always been fashion’s great chameleon—raw or faded, timeless or on‑trend, soft or structured. Its versatility knows no bounds. Now, CHANEL takes this spirit further, reimagining it for every personality with the DENIM Makeup Collection.

Under the creative direction of Comètes Collective member Valentina Li, denim enters a new realm: makeup. The collection translates the fabric’s rebellious energy into a palette of vibrant blues, soft powdery pinks, shimmery golds, and silvers. Each shade captures a mood, an aura, and an irresistible allure, proving that denim is not just worn—it is lived.

Unveiled from its exclusive pouch, the COCO DENIM Illuminating Powder gleams like a metallic thread woven through your favourite jeans. The LES 4 OMBRES palettes—Denim Dream and Coco Jean—showcase the full spectrum of blue. Denim Dream offers a luminous story of pearly platinum, dusty pink, baby blue, and shimmery anthracite, while Coco Jean delivers bold intensity with azure, silver, golden beige, and taupe brown.

The collection extends beyond eyeshadow. LE VERNIS Légende captures the essence of denim in a deep, metallic blue nail polish, transforming fingertips into statement accessories. STYLO YEUX Waterproof in Bleu Twill and Bleu Métal trace the gaze with subtle pearly anthracite or vibrant flashes of blue, while Mascara Noir Allure in indigo crowns the look with bold definition.

For the first time, LA CRÈME MAIN is dressed in denim, its iconic shape nestled in an ultra‑desirable pouch—an accessory as covetable as the collection itself. Meanwhile, ROUGE COCO FLASH lipsticks invite reinvention: Baby Blue offers a pearly light blue statement, while Washed Beige, Faded Orange, and Raw Brown celebrate nuance and warmth à la CHANEL.

The Denim Makeup Collection is more than a beauty launch; it is a manifesto of individuality. Just as denim adapts to every personality, CHANEL’s collection empowers wearers to express themselves with colour, texture, and attitude.

Available exclusively at CHANEL Fragrance and Beauty Boutiques and ARC doors, this limited edition is destined to become a collector’s piece—an ode to the timeless rebellion of denim.

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