Dior GRIS

Dior has unveiled its latest campaign for the Spring 2023 season, celebrating the unisex fragrance, Dior Gris, with a diverse and dynamic cast of next-gen talent. The campaign, featuring photography by Mikael Jansson and film direction by Bardia Zeinali, showcases the house's iconic gray color palette, which is the inspiration behind the fragrance's name, along with soft purple accents representing the scent itself.

The campaign stars an international ensemble cast of actors, musicians, and models, including Jenna Ortega, Maya Hawke, Thuso Mbedu, Joseph Quinn, Liu Yuxin, Orelsan, and Fai Khadra. This casting choice reflects Dior's commitment to inclusivity and diversity, as the younger generation continues to challenge gender binaries and push for more inclusive expressions in fashion, fragrance, and beyond.