Balmain x evian

Another day, another collab. Some are more interesting than the others, and begs the question- why? The garments are normal Balmain prices, so high, yes. But we like the idea behind it: to continue the conversation to increase sustainable fashion. But it is lost in translation for me? I am not seeing the point other than brand extensions, but maybe I will get the point one day. until then..what do you think?

" Balmain’s first partnership with evian helped show that sustainable practices can make for impressive outcomes. But, for me, that was only a starting point. If we want to continue creating beauty, while respecting the beauty of this planet, there’s just so much more that all of us in the fashion world should be doing now.

Balmain creative director, Olivier Rousteing

We are thrilled to share the latest iteration of our collaboration with iconic Parisian fashion House of Balmain. It is truly special to have the opportunity to come together with a fellow French pioneer who also values cutting-edge innovations, to collectively illustrate the beauty of togetherness. We are so excited to launch this first collection of Balmain x evian ready-to-wear, available for all evian fans and Balmain followers across the globe to purchase online and instore.

evian Global Director Dawid Borowiec