Eva Herzigova Heads to Miami for Jacquemus' Le Palmier Campaign

Eva Herzigova stars in the Jacquemus Le Palmier fall-winter 2026 campaign. The Miami-captured story is shot by Dudi Hasson, in which sculptural tailoring meets palm trees, swimming pools, and pastel architecture.

The Miami setting isn't random. Jacquemus just opened a boutique in the city: the 2,900-square-foot space at 157 NE 40th Street spans two floors, designed by the founder together with architecture firm OMA. Explaining the choice, the brand's CEO said Miami reminds them of the South of France "but with that American energy". Back at the January runway show, the designer was already preparing the Design District opening, positioning the U.S. as his key market.

The collection itself has a backstory too. It began as a run of playful social media teasers featuring palm-tree hairstyles before becoming the Fall/Winter 2026 "Le Palmier" collection, which debuted at the Musée National Picasso in Paris. The silhouettes mixed 1950s couture, 1990s sensuality, and 1980s humor, built on geometric shapes and reworked motifs. WWD noted sculptural cocktail shapes, batwing coats, sheer dresses, and retro luncheon suits, along with pencil skirts, bra-like tops, crisp white shirts, and draped jersey dresses. That sculptural edge shows up in the campaign's tailoring, now swapped from a Parisian mansion to sun-bleached Miami.

Herzigova isn't new to the Jacquemus fold this year. The same pairing of Herzigova and Hasson is also credited on Jacquemus' 'Le Turismo' handbags campaign for 2026. And the brand has history in Miami: its Spring 2022 "Le Splash" campaign starring Bad Bunny was shot there by Tom Kneller.