Francesco Risso’s Creative Debut for GU

GU Fall 2026: A New Era of Modern Dressing

As GU celebrates its 20th anniversary, the Japanese brand enters a new era with the appointment of Francesco Risso as creative director. His debut collection for Fall‑Winter 2026 reframes the brand’s identity, introducing a wardrobe organized around six lifestyle concepts: minimal, classic, utility, playful, sports, and cozy.

Risso’s arrival signals a fresh creative direction, balancing GU’s democratic ethos with a sharper vision of modern dressing. Known for his experimental approach at Marni, Risso brings a sensibility that is both architectural and instinctive, translating into silhouettes that feel lived‑in yet elevated.

The campaign imagery features models in layered compositions: a mustard shearling‑collar parka paired with tailored trousers, an orange half‑zip sweater offset by a pleated skirt, and a blue shearling‑collar parka styled with joggers. The palette is bold yet grounded, a chromatic language that speaks to Risso’s fascination with color as narrative.

“It is less about trends than about creating a language of dressing that feels both personal and collective.” — Francesco Risso

With Francesco Risso’s debut, GU positions itself at the intersection of accessibility and artistry. The Fall‑Winter 2026 collection is not simply a wardrobe; it is a manifesto for modern dressing, celebrating twenty years of GU while charting a bold new course for the future.