Louis Vuitton Imagination

A boundless fragrance for men

With Imagination, Louis Vuitton opens a new chapter in its men’s perfumery. Conceived by Master Perfumer Jacques Cavallier Belletrud at Les Fontaines Parfumées in Grasse, this seventh fragrance dedicated to men is a composition of audacity, freedom, and reinvention.

Imagination is the essence of possibility. It is the immaterial energy that drives innovation, the spark that transforms dreams into realities. Inspired by travel and transformative experiences, the fragrance embodies a new state of mind — a way of being, loving, and perceiving the world.

Ambergris lies at the heart of the creation, reinterpreted through Ambrox, the “white gold of perfumery.” Cavallier Belletrud balances this lavish material with radiant citrus — Calabrian bergamot, Sicilian cedar, and Tunisian neroli — evoking a Mediterranean dawn. Nigerian ginger and Ceylon cinnamon add tension and vitality, while rare Chinese black tea, smoky and grassy, conjures the spirit of caravans and Louis Vuitton’s universe of travel. Guaiac wood and incense complete the accord, enveloping the amber in a sensual, contemporary masculine elegance.

Imagination rises across the skin like a force of attraction, igniting senses and spirit. It is creative excellence in service of beauty and emotion, a fragrance that embodies Louis Vuitton’s DNA while charting new paths of freedom.