PRAI Beauty: A Vision Born from Experience, Rooted in Compassion
In the world of luxury skincare, few brands carry a founding story as purposeful and principled as PRAI Beauty. Created by Cathy Kangas, a former Revlon executive and lifelong animal advocate, PRAI was born out of frustration with an industry that routinely ignored women over 50—and turned a blind eye to animal welfare. Kangas envisioned a brand that would not only deliver visible results but also reflect values of compassion, empowerment, and ethical responsibility.
The name “PRAI” comes from a rare root used in ancient Thai rituals, symbolizing rejuvenation and healing. But it’s the brand’s moral backbone that truly sets it apart. From its inception, PRAI has been proudly cruelty-free, certified by both PETA and Leaping Bunny. No product is ever tested on animals, and no animal-derived ingredients are used. This isn’t just a marketing stance—it’s a mission.
Kangas herself sits on the board of the Humane Society of the United States and has made animal rescue a central pillar of PRAI’s identity. Every purchase of the brand’s iconic Ageless Throat & Decolletage Creme helps fund rescue efforts for abandoned and mistreated animals around the world. PRAI has supported everything from shelter renovations to emergency rescue missions, proving that beauty can—and should—be a force for good.
Ethical Sourcing: Luxury Without Compromise
PRAI’s commitment to ethical beauty extends far beyond its cruelty-free credentials. The brand is deeply invested in responsible sourcing, ensuring that every ingredient meets rigorous standards for sustainability, safety, and social impact. From plant-based oils to mineral-rich extracts, PRAI selects suppliers who share its values—prioritizing fair labor practices, environmental stewardship, and traceability.
Their signature ingredients, such as marula oil and avocado extract, are sourced from regions where harvesting supports local communities and preserves biodiversity. PRAI avoids controversial components like palm oil and synthetic fragrances, opting instead for clean, skin-loving alternatives that deliver results without compromise.
Packaging is also part of the equation. PRAI uses recyclable materials and continues to explore innovations in sustainable design, proving that luxury can be both beautiful and responsible.
The Eyes Have It: PRAI’s Precision Eye Care
PRAI’s eye treatments are a standout in their portfolio, designed to address the delicate and expressive eye area with targeted, high-performance ingredients. These products are crafted for women who want more than hydration—they want transformation.
Ageless Eye D-Crease: A peptide-powered serum that visibly softens crow’s feet and expression lines, restoring smoothness and elasticity.
Platinum Firm & Lift Eye Creme: This luxurious cream uses PRAI’s signature platinum extract to firm and tighten the under-eye area, delivering a lifted, youthful appearance.
24K Gold Wrinkle Repair Eye Serum and Creme: Infused with real gold and hyaluronic acid, these treatments illuminate and hydrate, reducing the appearance of fine lines and fatigue.
PRAI PRO Total Eye Correct Serum: A multi-tasking formula that targets puffiness, dark circles, and wrinkles in one elegant sweep—ideal for women seeking simplicity without sacrificing results.
Each product is enriched with nourishing oils like avocado and marula, chosen for their ability to deeply hydrate and restore the fragile skin around the eyes. And like every PRAI product, these treatments are 100% cruelty-free—because no animal should suffer for the sake of beauty.
PRAI Beauty is more than a skincare brand; it’s a statement. A declaration that aging is not a flaw to be fixed, but a journey to be celebrated. With roots in tradition, eyes on innovation, and a heart devoted to animal welfare and ethical sourcing, PRAI continues to redefine what luxury skincare can be for women who know their worth—and care deeply about the world around them.
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