Road tripping with Coach Blue

A new eau de toilette for men inspired by the freedom and optimism of a road trip about to begin.  

Created in collaboration with art director Fabien Baron and photographer Craig McDean, the campaign stars global face of Coach menswear Michael B. Jordan. Dossier is a huge Fabien Baron fan, look at our previous post about his incredible career. Shot in the desert outside Los Angeles, it’s inspired by the American road trip, open spaces and blue skies. Remember road trips?

The campaign features actor, director and producer Michael B. Jordan, global face of Coach Men’s. Jordan, a star who is redefining Hollywood standards, is cool, optimistic and authentic.

Fresh and invigorating, the scent opens with aromatic notes of lime and absinthe. The heart contrasts lively black pepper with watery notes from an ozonic accord before drying down to warm, sensual cedarwood and amber. 

Coach Blue is inspired by the freedom and optimism of an American road trip. Invigorating and aromatic, it evokes blue skies, open roads and cool breezes.  

“Coach Blue is inspired by journeys that start and end in New York City. Fresh and full of energetic contrasts, it evokes the free-spirited attitude of Coach.” –Stuart Vevers, Coach Creative Director