Creativity in motion, precision in frame

DITA unveils an exclusive collaboration with global soccer icon Ronaldinho, bridging the bold aesthetic realm of DITA with the disciplined, high‑performance engineering of DITA Lancier. Timed to coincide with a landmark summer for global soccer, the collection presents a dual‑environment approach to technical luxury, matching Ronaldinho’s celebrated style with advanced manufacturing and architectural precision.

The collaboration spans two worlds within the same universe: DITA, operating as a cultural gallery of bold, structural artifacts, and DITA Lancier, a technical lab delivering purposeful instruments calibrated for life in motion. Handcrafted in Japan, each frame utilizes elite materials, tight tolerances, and exact alignment — eyewear as both statement and instrument.

“Soccer has always been about creativity, confidence, and joy,” Ronaldinho reflects. “Working with DITA allowed me to bring that same energy into eyewear pieces that feel bold, technical, and refined at the same time. This collection represents my style and my passion for excellence.”

Cody Cho, Vice President of DITA, adds: “Ronaldinho is a global symbol of artistry and individuality in sport. These styles reflect the movement, lightness, and creativity he brought to the game, interpreted through DITA’s lens of precision and craftsmanship.”

The Collection

DITA‑Lancier LSA‑119 A sleek rimless silhouette built around reduced mass and balanced structure for comfort across extended wear. Titanium bridge and temples ensure secure fit, with anti‑slip nose pads and hydrophobic, anti‑reflective lenses. Priced $345–$370.
DITA‑Lancier LSA‑404 A rectangular silhouette combining rigidity with flexibility, engineered for performance without distraction. Mixed acetate and titanium frame, flex temples, and advanced lens technology. Priced $475–$490.
DITA Dubsignal A statement luxury navigator showcasing architectural scale and sculptural refinement. Titanium chassis paired with oversized Japanese acetate rims, pressed detailing, and tapered profiles. Priced at $895.