Ten reasons this is the watch of the year: Omega x Swatch
Omega and Swatch — two giants of the Swiss watch industry have collaborated for the first time, causing such a stir that people queued over night at stores in order to get one. Actually, you can only buy two per person.
Omega has been on every watch fan’s wish list for years, and that it was the official Bond watch also helped with the cachet- and since the 1980’s Swatch has been giving us thrills with the best designs ever seen on affordable watches. Most Swatch fans own a few.
One: Omega X Swatch MoonSwatch collection brings together two massive fan bases onto a common platform.The affordable pricing makes the watches even more saught after. This explains the crowds outside the stores across Singapore, Hong Kong, London and New York City on the day the collection dropped.
Two: The Omega X Swatch collection comprises quartz watches. Each of them comes in Swatch’s Bioceramic case as opposed to Omega’s classic stainless steel case, and the innovative material is reportedly made from two-thirds ceramic and one-third castor oil.
Three: It is not a copy of the iconic Speedmaster, but part of the design is inspired by the Omega Moonwatch collection, which is evident in the subdials, tachymeter scale and contours.
Four : The Omega X Swatch shows the signature at the 12 o’clock position. Both “Speedmaster” and “MoonSwatch” are marked in between the subdials.
Five: Some pieces have special add-ons to their dials. For instance, the Mission to Saturn piece from the Omega X Swatch line has the rings of Saturn encircling the subdial at the 6 o’clock position and the Mission to Mars MoonSwatch has the red rocket hands of Omega Speedmaster Alaska Project watches on its subdials.
Six: Each watch features a depiction of its respective planet or celestial body and inspiring words on the battery cover on the back.
Seven: All of them come with velcro watch straps, which are used by astronauts to wear watches over their spacesuits.
Eight. The reason everyone was standing in line - unofficially - is that the resell of the pieces on the net is already going crazy. Allegedly.
Nine: The Omega Speedmaster in its current version costs around $6,400, hence the frenzy to own a pice of this brand.
Ten: It is just a clever move for both brands. Neither brands have had the media and internet attention like this for long time, I would venture to say ever. I remember owning my first basic Swatch in 1980, and it was talked about as the first fun Swiss watch. But this collaboration was a genius move for both brands. Now to get one! Good luck, let us know in comments on Facebook at Dossier Magazine if you found one!
