The Moët & Chandon Pharrell Limited Edition Collection
Moët & Chandon, the iconic French champagne Maison founded in 1743, is delighted to announce its newest collaboration: The Moet & Chandon Pharrell Williams Limited Edition Collection launching March 1st globally, putting birthday celebrations center stage.
Driven by shared values of collective spirit, optimism, and human connection, Moët & Chandon and Pharrell Williams have come together to reimagine the birthday experience through the eyes of those who celebrate you. The Maison and Pharrell’s shared vision of collective joy is at the heart of the collaboration, aimed to create moments that are both universal and deeply personal, where every detail is crafted to honour those who gather to celebrate.
Each day, 22 million people around the world mark their birthdays, a ritual filled with the joy and gratitude of those who make the occasion unforgettable. Whether or not you enjoy celebrating your own birthday, we all enjoy celebrating the people we love. It’s not about the gift, but who is giving it. Not the party, but who shows up. And, it’s not about the bottle, but whom you share it with.
“The best part about a birthday are the people who want to celebrate it with you,” comments Pharrell. “When I was old enough to toast with champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition; it’s the ritual.”
The Moët & Chandon Birthday Tradition
For generations, Moët & Chandon has been the preferred champagne for birthday toasts, joining the special day celebrations of royalty and cultural icons across music, sports and cinema. With the Maison, legendary actor Paul Newman celebrated his 40thbirthday in 1965, actress Scarlett Johansson celebrated her 30th birthday in 2014 with her twin brother Hunter, and Roger Federer regularly celebrates his at home with family and friends. And, the occasions don’t stop…
To create a distinctive and unique design for everyone’s birthday, Moet & Chandon and Pharrell Williams delved into the archives of the House and found that, what today is the iconic tie on the bottle, was a bow in 1892. The bow symbolizing togetherness, generosity, joy and surprise is one of the key elements of this Limited-Edition Collection.
The Limited Edition:
Brut Impérial (Gold, Blue, and Red) and Nectar Impérial Rosé (White) – 75cl
The box and bottleneck of Moët & Chandon’s most emblematic champagne, Brut Impérial, are dressed in Gold, Midnight Blue, Deep Red, as well as White for Nectar Impérial Rosé. Pharrell signs his creations with white dotted lettering similar to pearls on the box and directly on the bottle. He also transforms the bottle’s red royal seal into a pearled monogram of his initials, PW, interconnected and round.
The Moët & Chandon Pharrell Limited Edition Collection is available from March 1st, 2025, onwards, in selected retail locations.
