Chanel No1 breaks the mould with their new packaging
Chanel has taken a decade to fine tune their biggest launch in beauty and skin care, and as expected the product is all we expect of Chanel. Perfection! More on the products, read here: no1-de-chanel
AHEAD OF TIME, SUSTAINABLY - Chanel has adapted its packaging to maximise care for the environment.
Nature influences us and in return, we also have an influence on it, for which we are responsible. For several years, the House of CHANEL has been incorporating environmental evaluation criteria into its product design in order to limit its impact at every step in the life cycle.
One of CHANEL’s priorities is to develop formulas with a high percentage of raw materials that respect the environment and are sustainably sourced. With an approach of continued improvement, CHANEL systematically evaluates the environmental footprint of its ingredients by analysing their origins and their production process. The N° 1 de CHANEL formulas honour ingredients of natural origin that are renewable and have reduced environmental impact. They contain up to 97% ingredients of natural origin, without compromising on effectiveness, safety or the sensoriality. These formulas also include up to 76% of camellia derivatives, with petals, seeds and yeasts used in order not to waste any of the plant. Indeed, red camellia extract provides revitalizing properties, camellia water is refreshing, red camellia oil, obtained by pressing the seeds, preserves moisture in the skin, and an extract of Pichia type yeast, from the camellia microbiota, helps strengthen its barrier function. Lastly, the seed shells are used for their strength in the Revitalizing Cream packaging.
This is where it gets really exciting for the customer:
The full range of packaging for the N° 1 de CHANEL is eco-designed. The weight of the jars and bottles has been reduced, through a streamlined design, by minus 30% on average for the entire N° 1 de CHANEL line, and up to minus 50% for the Revitalizing Cream glass jar. The use of recyclable materials was valued: 80% of the products in the range are made of glass. The cream jar is refillable and patented.Refilling the Revitalizing Cream twice, therefore allows its greenhouse gas emissions to be reduced by half. The use of plastics was limited, especially single use ones. Cellophane and paper leaflets have been removed. We are all rejoicing about that! The inks used to decorate the glass bottles are all organic. On the lids, inks have been replaced by the use of engraving in the production moulds. Lastly, all the product line lids contain recycled or bio-sourced materials. In addition, the Revitalizing Cream lid incorporates camellia seed shells. This innovation is the result of a collaboration that begun in 2018 between the CHANEL Fragrance and Beauty Packaging Innovation Department, and Finnish start-up SULAPAC. Composed of 90% bio-sourced materials stemming from renewable resources, FSCTM5 certified wood shavings (by-products of the paper industry) and camellia seed shells, this new-generation lid was a genuine technological challenge, at every step of its design, and is the object of several patent applications pending. Faithful to the House of CHANEL’s exacting standards, every detail was considered at length, including: the sensorial qualities of the material, its resistance to heat variations, the unique sound of the jar closing, how it feels in the hand and the depth of the matte satin finish engraved with the iconic double C.
No wonder the world is so excited about this launch!
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