L’OR x Ferrari Turns Up the Heat
Editor: Leon Haasbroek
Some collaborations feel inevitable in the best possible way - like two parallel worlds finally colliding to create something extraordinary. Such was the case when L’OR Espresso and Ferrari came together at the Kyalami Grand Prix Circuit, blending the pulse of high-performance racing with the sensory finesse of world-class coffee.
Truthfully, I was heartbroken to miss this moment - I was mid-move, surrounded by boxes instead of Ferraris - but my excitement for what’s ahead is unmatched. If the launch is anything to go by, the next six months of this partnership promise to be nothing short of iconic.
The event wasn’t just a launch - it was a statement. A curated moment where the velocity of Ferrari’s performance legacy met the quiet craft of L’OR’s coffee artistry. Against the backdrop of roaring engines and elegant espresso aromas, guests were treated to a masterclass in luxury - one that Dossier readers will resonate with deeply. After all, this is the kind of partnership that doesn’t just serve style; it serves soul.
At the heart of it all was the unveiling of the L’OR Passione Rossa Collection, now officially available in 30 global markets, including South Africa. Think: bold blends, crafted with Italian-style roasts and infused with a level of refinement that mirrors Ferrari’s iconic design language. This is coffee that doesn’t whisper - it roars.
The capsule range includes four standouts:
· Maranello Espresso: Smooth and refined, with red berry and dark chocolate notes. Pure elegance in a cup.
· Imola Ristretto: A bold, velvety shot laced with dried summer fruit—crafted for those who live with intensity.
· Maranello Lungo: Balanced and rich with roasted cocoa and berry, ideal for the confident lingerer.
· Maranello Decaffeinato: All the punch, none of the caffeine. Full-bodied and fearless.
“This marks an exciting and daring milestone,” said Mbulelo Mashilo, Brand Manager at L’OR Espresso South Africa. “The range embodies beauty, high performance, and an unwavering dedication to quality. It’s a tribute to craftsmanship and excellence at every level.”
And that sentiment echoes throughout the partnership. As Hayley van Niekerk, Marketing Lead at L’OR, notes, “Each L'OR blend is created by a team of passionate Coffee Artists to deliver layers of flavour and aroma that touch all the senses. Today, L’OR is more than a brand; it’s a celebration of elegance and exceptional coffee.”
At Dossier, we see this as more than a launch - it’s a defining chapter in luxury collaboration, and one that speaks to our community of readers who value elevated taste, timeless craftsmanship, and curated experiences. And while we may have missed the adrenaline of the event, we’re buckled in for what’s next. If this is how the partnership begins, we can only imagine the ride Ferrari and L’OR are about to take us on over the next six months.
Espresso has never looked - or tasted - so bold.
